While watching The Biggest Loser finale the other night… ok laugh it up - I watch reality TV, so what, there is nothing wrong with me getting a little enjoyment out of sitting on my skinny ass, eating mostly unhealthy food, watching fat people lose weight. Ok, maybe there is something wrong with that. Meh.

Throughout the entire night (which, just quietly, seemed to go on forever) they were flogging to death a series of ads for “The Biggest Loser meal replacement bars”… these bars come attached to the slogan “just replace two meals a day with a bar or a shake”. I’m sorry, but what the fuck? How is this sound nutritional advice?

Essentially what their marketing campaign is telling people to do is stop eating and you’ll lose weight.

They’ve just spent the last three months with the contestants driving into their skulls (some of which are thicker than others) about what its a healthy diet, what foods they should eat, how they should be prepared, how much they should eat, how many calories they should consume etc etc. Then they get out of the house and the “solution” to keeping the weight off is these friggin’ meal replacement bars. How does this make any sense?

Essentially what their marketing campaign is telling people to do is stop eating and you’ll lose weight. Umm, yeah, of course you’ll lose weight. If all you’re eating is these stupid bars you’re also going to be incredibly hungry in-between your replacement meals, and what does hunger lead to? Snacking! And snacking is what got these fatties in trouble in the first place.

I’m hardly an advocate for healthy eating, in fact I’m terrible at it, but there is absolutely no part of me that sees the logic in this madness. If the only way for you to lose weight is to effectively starve yourself, then perhaps, maybe, you should just stay fat.